Who I am
My passion for direct-fired wood-fired ovens goes way back.
Business Sales Manager Italy, Latin America, Australia, Asia, and Africa for Alfa Forni , I have gained many years of experience, first in the world of refractory materials and prefabricated furnaces, and now in modern steel furnaces…
Experiences
The future belongs to those who work together!
30 years of experience
In-depth technical and commercial knowledge of the refractory bricks produced in our kilns, first in Giffoni Sei Casali (Sa) and then in Angani (Fr); the only plant in Italy producing dry-pressed red refractory bricks;
Specific expertise in refractory and steel ovens from Alfa Forni, a world leader in the sector.
Sales Professional Competence
Proven commercial experience in managing the Italian sales network for more than 20 years, collaborating and managing over 300 sales agents over the years in the outdoor furniture and kitchen, garden, construction and professional catering supplies sectors;
More than 2,700 interviews and selections carried out on candidates over the years.
Personal and field knowledge of over 5,000 retailers nationwide;
Direct management of all GDO, GDS and purchasing groups in the sector
Modern equipment
Constantly motivated to improve my knowledge of my sector; ready for new challenges and changing market scenarios;
Focused on personal and team development, using the latest communication tools, video conferencing, and online training to stay even closer to my clients and provide support to my area managers and agents.
The Wood-burning Oven
With Your Family And At Home; Easy And Fun
The wood-fired oven for families, from tradition to modern steel ovens, telling my life story
The wood-fired oven for families. Preserving the traditional wood-fired process, evocative of aromas and emotions, the oven embraces the revolutionary beauty of design.
“The wood-fired oven: for your family and your home; easy and fun.”
Why a book about the wood-fired oven? The beauty of experiencing the wood-fired oven as it once was…
How wonderful it would be to experience unforgettable moments in your own garden, in peace, with your children and friends, rediscovering traditional Italian dishes. As you well remember, many years ago our parents used to gather on Sundays around the classic brick oven.
That was the place where, amidst flour and dough, all kinds of delicacies were cooked. It was the perfect time to enjoy that intimate and convivial feeling that has sadly been lost over time. The good news, however, is that experiencing those moments, today as then, is possible again.
Press Releases
Newspapers that talk about the book
Blog
Enter the book section of the blog
Amazon
Visit the Amazon book page
Virtual briefcase
All the tools of my work at your disposal
Write me or Call me 24x7
Write me or call; I’m available to provide information and advice on wood-fired and gas-fired direct-fired ovens.
Remote Support
Gianfranco Alfa Forni’s virtual room. We organize training courses; virtual presentation materials for our Alfa ovens are available.
Instant Messaging
Always in direct contact with you for any support.
For Planners / Architects / Designers
Live support to help you design your client’s outdoor kitchen spaces. Send me a video or let’s do a virtual tour of the project area.
Video Call
Video call anytime for advice and in-store support for consumer advice.
Virtual briefcase
My work toolkit is available to all my clients and agents: technical data sheets, brochures, catalogs, Nops, videos, tutorials…
Recipes & Culinary Inspirations
Food is more than cooking — it’s about sharing experiences.
Recipes
Tasty traditional dishes to make with Alfa Forni's wood-fired family ovens.
Urban Oven
